What information do I need on my advertisement (e.g., outdoor banner/signs, mailers, social media ads, etc.)?

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What information do I need on my advertisement (e.g., outdoor banner/signs, mailers, social media ads, etc.)?

If a noncandidate committee places an advertisement for or against a campaign, it must include a disclaimer that states:

  • Who paid for the advertisement (i.e., “paid for by”) including the name and address of the noncandidate committee paying for the advertisement; and
  • Notice in a prominent location that the advertisement is published, broadcast, televised, or circulated either “with the approval and authority of the candidate,” or “without the approval and authority of the candidate.”

Advertisements paid for by Independent Expenditure Committees must include the following disclaimer:

  • Who paid for the advertisement (i.e., “paid for by”) including the name and address of the noncandidate committee paying for the advertisement;
  • A notice in a prominent location that the advertisement is published, broadcast, televised, or circulated “without the approval and authority of the candidate;” and
  • The identification of the top three contributors to the noncandidate committee for the purpose of funding the advertisement.